On 16 December 2025, H.E. Prof. Bundit Sapheacha Dr. SOK Siphana, Senior Minister in charge of Special Missions (Multilateral Trade and Economic Affairs) and Chairman of the Trade Policy Advisory Board (TPAB), was invited to speak in a dialogue on “Cambodia’s Storytelling: Civilization as National Branding”, organized by the National Assembly of the Kingdom of Cambodia.
The dialogue also featured H.E. Prof. Dr. CHHEM Kieth Rithy, Senior Minister in charge of Special Missions and Chairman of the Economic, Social, and Cultural Council, and was moderated by CHHEANG Vannarith, Chairman of the National Assembly’s Advisory Council and Deputy Secretary-General of the National Assembly of Cambodia.
The session discussed Cambodia’s rich history and national identity, and explored how the country’s civilizational heritage can be strategically communicated to strengthen Cambodia’s image and soft power on the global stage.
